Risk taking and information handling in consumer behavior
- Författare
- Harvard University Donald F. Cox
- (Edited by Donald F. Cox., Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School)
- Genre
- Ej skönlitteratur, Bibliografi
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Graduate School of Business Administration, Harvard University | 1967 | USA, Boston | xiii, 667 sidor. diagr., tab. |